Speakers Corner

August 28, 2010
Chinese women, the new spending power
Chinese women are becoming a new force in domestic consumption as they command half of the household budget, writes Newsweek, who tapped into the brains of Tom Doctoroff, Shaun Rein and Paul French.
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Krug, Barbara
Professor at the Department Organization and Personnel Management of RSM Erasmus University

Travels from the Netherlands

Professor Krug is a leading authority in Europe on China's economic development, particularly its private entrepreneurs. She organizes the China program at RSM, the most prominent business school in the Netherlands, at the Erasmus University of Rotterdam.

Barbara Krug's major contribution to organisation theory lies in the area of governance, entrepreneurship and comparative business environments. The application of transaction costs economics, Public Choice and contract theory for explaining: the different nature of firms; the emergence of entrepreneurship; the interrelationship between norms, customs and business routines.

Her special field of research is the Chinese economy. The empirical research focuses on long-term business relations in transition economies and situations of high uncertainty in the nascent private business sector in China. Past empirical research helped to build up a database of more than 200 private firms in China, which allows to investigate the contribution of tradition and cultural differences within China or the notion of social capital in general, for the emergence and survivability of firms.