Assistant Dean and Executive Director, Global Executive MBA in Shanghai (GEMBA)
Travels from Shanghai
Based in Japan from 1991 to 2000, Van Fleet has lived in greater China ever since. From 1996 to 2000, he served as Asia-Pacific marketing and communications manager for GE’s healthcare division. From 2000 to 2003, he led the Taipei and Shanghai offices of two multinational marketing consultancies.
Since 2003, he has focused on the rapidly developing business education sector in China. In 2003, Van Fleet was appointed founding director of the Global Executive MBA (GEMBA) in Shanghai, a joint venture between Shanghai Jiao Tong University and the University of Southern California. From 2006 until summer 2010, he served as Supervisor, Internationalization, and adjunct faculty at the Antai College of Economics and Management at Jiao Tong, while also supporting several other foreign business schools’ China development.
Van Fleet was reappointed to lead the collaboration between Shanghai Jiao Tong and the University of Southern California in summer 2010, as Assistant Dean. He leads the joint venture’s development in China for program quality, joint academic research and publishing.
Van Fleet has also served as managing editor of Direct Marketing China (2004 – 2007) and The NNA China Report (2008-2009). He has authored a number of articles and research papers related to business in China, and he currently writes a column on the education sector for the China Economic Review.
Van Fleet holds both undergraduate and MBA degrees from the University of Southern California.