by Fons1 via FlickrWhen you say internet, you say community, argues CIC’s Sam Flemming in his latest white paper on the Internet Word On Mouth (IWOM), depicting the fast changing way how China’s internet users are communicating. Participation is the key word, and China’s 253 million internet users mainly use domestic tools for their conversation.
Almost all conversational tools, China’s BBS’s, weblogs and IM show a fast growth, without exception. Sam Flemming: “The internet in China is more active, more vibrant than in the West.” Compared to US internet users the Chinese find the internet more important for their personal expression.
More in the white paper.