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Roy Graff, one of the leading voices on China’s tourism and hospitality industry has joined the China Speakers Bureau.
Roy holds a bachelor’s degree in Chinese and Economics from the School of Oriental and African Studies, University of London. He is fluent in Mandarin Chinese. Roy has made his career in travel and tourism business development with an emphasis on China. He has a deep understanding of China’s culture and business practices developed from academia, public and private sector work since 1994. He is an experienced travel marketing and distribution senior executive involved in e-commerce, online travel and hospitality. Since 2005, he combines consultation on China’s tourism sector with several travel and hospitality ventures in China and the flagship forum on China’s Travel Industry, “China the Future of Travel” held annually at the World Travel Market in London.
Roy keeps a blog on developments in China’s travel and tourism sector which is the most comprehensive resource on the subject, since January 2006. In August 2008 he updated the China Outbound Travel Handbook and made it available free of charge through the ChinaContact Tourism Network. Roy is also a Director of China Business Services and European Director of the China Venture Capital and Private Equity Forum London held annually since 2007. He is a founding member of the China Advisers Network (C.A.N), an association of leading China specialists and advisers from various disciplines in the UK.


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