The financial crisis and declining values of Western brands might in theory offer Chinese br
Tom Doctoroff by Fons1 via Flickr
ands an inroad into Western markets, writes marketing guru Tom Doctoroff in the Huffington Post. But:
No Chinese consumer brand is ready go head-to-head against Western counterparts on the latter’s home turf…
That said, many Chinese brands are making progress in emerging markets such as India, Africa and South America. The TCL logo, for example, is ubiquitous in countries around the globe. China Mobile can be huge in developing nations. However, penetration is largely driven by sales push, underpinned by a very adequate price-value equation, rather than active consumer preference.
Much more in the Huffington Post.
Tom Doctoroff is a speaker at the China Speakers Bureau. Do you want him at your conference? Do get in touch.