Learning Chinese is no longer boring, tell Chinesepod.com founder Ken Carroll today in the Financial Times. His language-learning tool is currently used by almost a quarter of a million people, on a daily basis.
Chinesepod revenues have defied the global economic downturn, too, rising 250 per cent from December 2007 to the same month last year and climbing strongly again in January, according to the company. Study without suffering may sound too good to be true, but there seem to be plenty of people willing to listen to this particular siren song, especially now that more professionals are taking enforced vacations from the workforce, giving them time to learn new skills such as languages.
More on his operation and his efforts to help millions of Chinese to learn English in the FT.
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