The internet in China works differently from the internet elsewhere, Sam Flemming tries to explain in a commentary at CNN. That difference is important to know when companies want to try the internet for commercial reasons.
“The Chinese internet is more developed from a social perspective than in the West. There are more people who are participating in these kinds of conversations, and they are more active.
“You have that foundation where people are already communicating with each other and sharing information and eventually that impacts commerce.”
Several companies have tried to start group buying sites in America and Europe yet most of them failed due to a sheer lack of interest from consumers.