Chinese domain names have been written untill recently in Latin letters, but although officially now Chinese and other non-Latin characters are possible in url’s, there is not real eagerness to use that possibility, despite governmental encouragement, says Sam Flemming in PC World.
Domains in Chinese script could appeal mainly to users who are elderly or live in rural Chinese areas, said Sam Flemming, founder and chairman of CIC, an Internet word-of-mouth research company in Shanghai. Those are the main users that may not be used to typing Web addresses in English or in Pinyin, a phonetic spelling system often used online to replace Chinese characters with Latin ones.
“For people that are currently online, they’re much more used to it,” said Flemming.
Sam Flemming is a speaker at the China Speakers Bureau. When you are interested in having him as a speaker, do let us know.