Tudou, one of China’s largest video hosting companies, is making a surprise move by making the first -made-for-internet soap, explains Marc van der Chijs, co-founder of Tudou, to CNNgo. Not surprisingly, the production wants to reach the 250 younger Chinese at the internet with the theme of “love”,
Van der Chijs explains that, “Although producing shows ourselves is more expensive than licensing shows we feel it is worth it. Not only does this offer us the opportunity to differentiate ourselves once again from the competition, but also we have more ways to recoup our costs. Instead of having pre-loaders and other advertising as main revenue drivers for our content, we are now able to also use product placement and script placement in the series.”
He continues that “Being able to integrate brands into the story line is of course very attractive to brands focusing on a young, urban audience with a high disposable income (Tudou’s core audience).”
Marc van der Chijs is a successful Dutch entrepreneur in China. He works also with the China Speakers Bureau. Are you interested in having him a a speaker? Do get in touch.