Bill Dodson

China veteran Bill Dodson describes in EON Business wire how different Chinese websites are from their Western counter parts. “Chinese websites reflect the condition and dynamics of Chinese society itself: crowded and kinetic”

Chinese netizens spend more of their time playing games, reading soft news, consuming streamed media such as (often pirated) films and socializing online, especially through the QQ instant messaging service, than Americans, according to Bill Dodson, author of the acclaimed book China Inside Out, which was published in February this year and includes a chapter about the internet in China.

“The presentation of information on Chinese websites is radically different from the more staid displays found on Western sites,” said Dodson. “Chinese websites reflect the condition and dynamics of Chinese society itself: crowded and kinetic.”…

The sheer size of the Chinese market heralds a bright future for Chinese online advertising firms, [Dodson says], with the specific nature of the country and its internet to some extent insulating companies such as Hylink from international competition.

“The wall China is building around its internet – linguistically, politically, technologically and commercially – will mean that the gulf in the advertising industry between China and the rest will remain wide and perhaps even widen,” said Dodson.

Western firms will increasingly enlist Chinese agencies for access to Chinese consumers, he added

More in EON Business wire

Bill Dodson the author of the recently released book China Inside Out: 10 Irreversible Trends Reshaping China and its Relationship with the World. He  is also a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch.

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