Tom Doctoroff of JWT in Shanghai discusses with colleagues his bullish predictions on advertising in China for 2012 at Thoughtful China. Doctoroff see ‘nervousness’ among his multinational clients, as media costs skyrocket, while budgest do not follow the 30 percent increases, and even digital sees higher costs.
- Japan brands continue to dominate Asian consumer loyalty – Tom Doctoroff (chinaspeakersbureau.info)
- Why size matters in China’s e-commerce – Tom Doctoroff (chinaspeakersbureau.info)
- Tom Doctoroff: Food in China: Survival and Success (huffingtonpost.com)
- Most sought-after speakers October 2011 (chinaspeakersbureau.info)