From their announcement:
Kantar Media, the media research and insights division of Kantar, has expanded its social media offer in China with the acquisition of CIC, a leader in the Chinese Social media listening and analysis industry. The deal will build on the company’s significant global presence and activities in media market research and insights with 5,000 staff across 60 markets, with CIC working along with the other leading Kantar Media partnerships in China including CSM and CTR. Kantar Media is a unit of Kantar, the consumer insight arm of WPP, the world’s largest communications services group.The acquisition comes in response to the growing client need for the real-time monitoring of consumer brand conversations in a market with over 70% of the 500 million Internet users on social media and with over 50,000 enterprises owning a microblog account. It gives Kantar Media a strong base in China and Asia Pacific for social media intelligence and insights as China this year became the world’s second largest advertising market.
Founded in 2004 and with offices in Shanghai and Beijing, CIC coined the now standard Chinese industry term Internet Word of Mouth (IWOM) and pioneered the concept of social business in China. With a team of over 60 social media consultants, innovative dashboards solutions and patent pending in technologies such as Chinese language text mining, CIC has led the industry in developing and applying social media intelligence and insights across its roster of blue-chip clients includes 5 brands out of the top 10 listed in Brandz Top 100 Most Valuable Global Brands, and is at the forefront of monetizing the social business industry in China.
Congratulations from the China Speakers Bureau for this success of Sam Flemming.
- How does Sina weibo fits into China’s media landscape? – Sam Flemming (chinaspeakersbureau.info)
- Recalls tarnished HP’s image in China – Sam Flemming (chinaspeakersbureau.info)
- WPP’s Media Innovation Group on Social Media Integration and Creative (beet.tv)