Consumer-based fashion designer UnitedStyles from Shanghai has become the no.3 most innovative company in China, according to Fastcompany. Yet another success for co-founder and serial entrepreneur Marc van der Chijs.
From the jury report:
For giving the consumer all the power. The Shanghai-based company lets users design, order, share, and preview their own clothing through a Facebook Connect-enabled service. The clothing is remarkably desirable, wearable, and affordable. The service offers a wide away of basic style options; the user can choose and edit prints, both in scale and color (or create their own) before seeing it modeled on a 3D figure. Pieces go for $50 to $100, on average. All garments are produced by Chinese digital textile printers, and will ship toconsumers within a month of ordering. And don’t worry, fellas: UnitedStyles plans on expanding into men’s wear.
- Leaving Shanghai pollution behind me – Marc van der Chijs (chinaherald.net)
- Top-10 visitors, by country (chinaherald.net)
- Sam Flemming’s CIC bought by WPP (chinaspeakersbureau.info)