China’s consumers are maturing and their taste are evolving, tells advertising guru Tom Doctoroff to Reuters. “China is fueled by a belief that tomorrow is going to be better than today.”
“China is fueled by a belief that tomorrow is going to be better than today,” said Tom Doctoroff, Asia Pacific head of advertising firm JWT and author of “Billions: Selling to the New Chinese Consumer.”
That psychology is evident in the evolving tastes of consumers. Like so many of their counterparts in the developed world, young Chinese, whether in Shanghai or Zhengzhou, now regard brands as investments reflecting their status in society, Doctoroff said.
Education is high on the agenda of China’s citizens. But is getting an education a gold mine or a black hole? The China Weekly Hangout discussed the issue on February 7, 2013 with ex NYU lecturer Andrew Hupert and HKU lecturer Paul Fox. Moderation by Fons Tuinstra of the China Speakers Bureau.