The ambitions of China´s companies going global is developing into a compelling story, only second to the tale of China´s opening up to the world. China veteran Joel Backaler, director at Frontier Strategy Group, is going to cover that subject in his upcoming book ”China Goes West. Everything You Need to Know About Chinese Companies Going Global”, expected to be published by Palgrave MacMillan in April. Joel has kindly agreed to join the China Speakers Bureau.
The Frontier Strategy Group, an emerging markets-focused business advisory firm based in Washington, with regional offices in Singapore, London, and Miami. He is also author of TheChinaObserver.com, an award-winning China business blog, and a columnist at Forbes. A fluent Mandarin speaker and former Fulbright scholar, he has lived and worked in Taipei, Beijing, Shanghai, and Singapore.