Author Tom Doctoroff, Asia Pacific CEO of JWT, tries to close the abyss between social media and traditional branding in his latest book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing. In Thoughtful China he explains why branding on social media need the more traditional insights.
Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference, do get in touch or fill in our speakers´request form.
Are you interested in more branding experts at the China Speakers Bureau? Do check out our recently updated list.
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