Many sports see China as their Promised Land as people spend more money on their leisure activities. Also baseball officials from the US expect an eager audience in China, but marketing expert Tom Doctoroff begs to differ, he tells the Baltimore Sun.
The Baltimore Sun:
“Baseball in Taiwan is popular because it came from Japan. And Taiwan is very Japan-friendly,” said Tom Doctoroff, Asia Pacific CEO of advertising firm J. Walter Thompson, in an email interview from Shanghai.
While “the spirit of the game” is relevant to “ultra-civil Japan,” Doctoroff said, “there is nothing inherently compelling about baseball to Chinese people. It doesn’t allow for heroic release like soccer or continuous demonstration of clever resourcefulness like basketball.”
The only China-born player to make the major leagues was Harry Kingman, the son of Western missionaries, in 1914. Miami Marlins pitcher Austin Brice was born in Hong Kong but, like Kingman, is not of ethnic Chinese heritage.
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