James Roy
James Roy

Apple tries to take on domestic smartphone competitors in China by launching its cheaper iPhone SE. But the jury is still out on the question whether that is a smart move for the premium brand, says retail analyst James Roy to the VOA.


Sales have stagnated at Apple. In January the company forecast a drop in sales for Apple products, which would be the first decline since 2003. To boost purchases the company is targeting new customers in China, its biggest market, and India, its fastest growing.

James Roy, a Business Analyst at China Market Research Group, said Apple is now challenging Chinese smartphone brands in their home market.

“At this point you have a number of Chinese smart phones that have gotten very good at offering good smartphones at the lower to middle end of the market,” he said.

More at the VOA.

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