Chinese did not grow up with Mickey Mouse and Snow White, but American content might still do very well in China, says retail analyst James Roy. Even when the government prefers Chinese myths over US imperials, he tells the International Business Times.
The International Business Times:
Conservative nationalists may have called for Chinese people to shun an attraction that remains deeply based on American culture. But with Disney, Pixar and Marvel movies highly popular in China, experts say it is precisely Disney’s original American content and long history that give it the upper hand over Chinese attractions.
“With [its] original famous characters, Disney has a very strong [draw,]” said James Roy, principal of Shanghai-based China Market Research. “Wanda is local and may be more accessible and moderately priced — but it’s a property company getting into the business, it lacks IP and know-how.”
“Disney invented what they’re doing,” he said.
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