James Roy
James Roy

American companies and stores like KFC and Apple faced angry crowds after an international court ruled against China on its South China Sea policies, even smashing their iPhone’s. A protest that went even too far to China´s government. It is mostly the younger who are more nationalistic and patriotic, says retail analyst James Roy to AP.


“This is not the right way to express patriotism,” the state-run Xinhua news agency wrote on Wednesday. The slightly more independent China Daily called the device smashing “jingoism that does a disservice to the spirit of devotion to the nation.”

“The Chinese public, as optimistic and positive as they are, are deeply patriotic and nationalistic, especially people who are younger,” said James Roy of the research firm China Market Research Group. Apple is one of the brands that is “just very closely associated with the United States, and you are seeing people picking the closest symbol they can think of to demonstrate against,” according to Roy.

More in AP.

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