Jeffrey Towson

China has moved away from its copycat culture in much of manufacturing and R&D, but is still lacking experienced talent when it comes to developing design. That is just a matter of time, tells Peking University business professor Jeffrey Towson to Bloomberg. Branding and quality of design are getting higher on the agenda.


There may be a brighter future for home-grown designers…, said Mr Jeffrey Towson, a professor of investment at Guanghua School of Management at Peking University.

China has invested heavily in art and design schools and that is bearing fruit, with more than a million art and design students graduating every year since 2009, he noted.

“They don’t have the experience yet, but they have the talent.

“Fifteen years ago, nobody hired Chinese engineers. Now, every Fortune 500 company builds R&D centres in China.

“It’s going to be the same with designers.”

More at Bloomberg.

Jeffrey Towson is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.

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