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Shaun Rein

Most of China is moving away from the coronavirus crisis, but the fears are still running deep. Companies, notably the hard-hit car industry, try to use that fear for marketing their products, says business analyst Shaun Rein to the BBC.

BBC:

Shaun Rein, managing director at the China Market Research Group, …: “Companies are trying to take advantage of fears of Covid-19 to sell products and services to consumers and to be able to charge a premium.”

In 2015, Tesla sold cars with anti-pollution filtration systems that were very popular in China. Its “Bioweapon Defense Mode” was aimed at people worried about air pollution in cities.

“Auto makers are now trying to position their cars as safe against viruses too. I’m no doctor or scientist, but I’d warn consumers to be cautious of any company saying their products reduce virus transmissions, especially Covid-19 ones,” Mr Rein said.

More at the BBC.

Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.

 


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