Consumer spending might only slowly recover in China, marketing expert Ashley Dudarenok sees interest in health and wellness booming, she writes in the Jing Daily, “This boom reflects a profound transformation in consumer priorities, with a growing emphasis on physical fitness, mental well-being, and preventative healthcare,” she adds.Read More →
Gen Z is now about 25% of China’s workforce and is dramatically changing the country’s consumer habits, says marketing expert Ashley Dudarenok in her vlog. Social commerce is key, she argues, especially now that consumer spending is low anyway.Read More →
China’s companies – large and small – are now exploring expansion into global markets, as the domestic market is only slowly recovering, says branding expert Ashley Dudarenok in the vlog. They are in the early phases of putting their brands on an international track, she says.Read More →
Marketing expert Ashley Dudarenok sees the Rich List of Forbes in 2024 most Chinese women on its list. Meet the four top scorers on the list at her vlog. Wu Yajun: Co-founder of Long For Properties, with a net worth of US$5.8 billion. Zhou Qunfei: Founder of Lens Technology, manufacturing smartphone screens for Apple, Tesla, and Samsung, with a net worth of US$6.1 billion. Wang Laichun: Founder of electronics components maker Lingyi Itech, with a net worth of US$6.6 billion. Zhong Huinquan: Founder of Hanzhou Pharmaceutical, with a net worth of US$7.7 billion.Read More →
Innovation expert Ashley Dudarenok says human programmers will still be needed in her vlog. But AI is already replacing a range of jobs in China. For example, Alibaba introduced its first AI employee, Tongyi Lingma, last summer, and it made huge inroads into the work process, she notes.Read More →
With three billion IOT (Internet Of Things) connections, China is leading this digital industry globally, says innovation expert Ashley Dudarenok at her vlog. “Supported by an impressive 11.9 million mobile stations, China has the infrastructure to dominate this space, she adds.Read More →
Economic and geopolitical pressure are changing the ways China’s KOLs are changing their strategies, says branding expert Ashley Dudarenok in the Jing Daily. “Amid these challenges, many KOLs are pivoting to create their own brands,” she writes.Read More →
B2B influencers are a key marketing tool in Asia, says Hong Kong-based marketing expert Ashley Dudarenok, but they are not enough on themselves, in Campaign Asia. “At its core, every B2B decision is made by people, not companies, and tapping into their emotions, challenges, and aspirations is key”, she says.Read More →
China’s consumers, workers, and manufacturers look with relative confidence in their country’s position in the tariff war between the US and the rest of the world. Marketing expert Ashley Dudarenok looks at the social media, memes, comments, and other reactions of the Chinese, she tells at Time.Read More →
Who will be winning the race in innovation, China or the US? Marketing expert Ashley Dudarenok expects China will have advantages, not only with Deepseek playing its way into AI development but also for robotics to NEVs, quantum computing, and eVTOL she explains at the Jing Daily.Read More →
One of the key factors causing global coffee prices to rise is the massive growth of consumption in China. Marketing expert Ashley Dudarenok explains how Chinese consumers took on the coffee market over the past decades, a growth that is now yet finished, despite the rising prices, she tells in her vlog.Read More →
China’s toy company Pop Mart has become an instant domestic and international success for a new generation of consumers. Marketing guru Ashley Dudarenok explains in Time how Pop Mart was able to read the hearts and minds of a new brand of consumers. Pop Mart understands those consumer needs, according to Dudarenok, and the Chinese domestic market lets companies “fail fast and succeed fast” to figure out what consumers really want.Read More →