How far is China ahead of the Western world? Bjorn Ognibeni advised German companies over the past twenty years on their China policies and looks into this question at the Evolve Commerce Club.Read More →
The EU still remove early 2026 the €150 de-minimis threshold, with the intention to stop cheap imports from Temu, Shein and Aliexpress from entering the EU untaxed. Björn Ognibeni, co-founder of ChinaBriefs, explains why the plan is EU-propaganda that will not stop cheap products from China, he tells at Let’s talk Marketplace.Read More →
TikTok, Temu, and Shein are better in branding than most Western brands, argues branding expert Björn Ognibeni on his weblog. The result of this miscalculation is evident in performance differences: While many Asian platforms boast strong user retention and high time spent on site, Western providers are struggling with declining conversion rates and rising acquisition costs.Read More →
The China Speakers Bureau is happy to announce that Hamburg-based China expert Björn Ognibeni is joining its list of speakers. He has a past in analyzing global digital transformation, with a strong focus on China.Read More →
Björn Ognibeni is a co-founder of ChinaBriefs He travels from Hamburg, Germany Björn Ognibeni has been advising companies on the opportunities of digital transformation for over 20 years – with a focus on strategy, product development, marketing, and sales. His clients include companies such as Deutsche Telekom and Volkswagen, asRead More →
Digital transformation is key in the planning of companies, governments, and individuals, as the world is changing beyond recognition. But for the world outside China, it often remains unclear how the most innovative country is going to influence their digital future. Speakers at the China Speakers Bureau can help youRead More →
Innovation and China seem to have been at odds for a long time, at least in the past centuries. But the country known for its copy-cats has made huge strides forward, and innovation has become a key feature in the country´s development. Not surprising, also speakers at the China SpeakersRead More →
China’s position in the world is changing fast, and in e-commerce that change is paramount. Alibaba’s new retail, Tencent’s expanding WeChat and financial services: no day passes by without major developments in this industry. As Artificial Intelligence kicks in, logistics, self-driving cars, and international initiatives become more important at e-commerce.Read More →
Getting your branding right in China remains a challenge. Consumers react differently from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed. At the China Speakers Bureau, we can help you in developingRead More →
Making sense out of China has always been challenging, although the questions companies and people have to ask themselves change permanently. From a rather unregulated booming economy, now dealing we a tsunami of new rules, anti-corruption and a – relatively – slowing economy changes the strategic questions you have toRead More →