There are two schools of thought on China´s recent devaluation of the Yuan. A group of analysts, like Victor Shih and Tom Doctoroff, believes the central government is in panic and tries to jump-start economic growth. Others like Arthur Kroeber and Nicholas Lardy join the official explanation, telling us the move is market-driven, and good for its international standing. Financial analyst Sara Hsu joins the last group, in the Diplomat.Read More →

China’s consumers continue to spend, despite a small dip in growth, also for decorating their homes, argues business analyst Shaun Rein, and goes against JWT executive Tom Doctoroff, who says Chinese consumers go for cheaper products. Shaun Rein dismantles three consumers myths in Business Week.Read More →

Why the Chinese will not become like the Americans, explains China advertising expert Tom Doctoroff in his latest book “What Chinese Want: Culture, Communism and China’s Modern Consumer”. The Atlantic summerizes one of his key viewpoints.Read More →

We noted already in April the storm of news coming over us, May has not been different. The fall out of the Bo Xilai case, a anti-foreigner drive in Beijing, bringing CCTV anchor Yang Rui in the limelight. And two of our speakers, Shaun Rein and Tom Doctoroff are in the middle of the promotion campaign of what promises to be two bestsellers on China.Read More →

Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.

At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.Read More →

Selling your products to Chinese consumers has not become easier over the years, even now a larger part of them has more to spend. Fierce competition, limited access to the internet, strict government regulations and very different consumer taste are just a few of the barriers for foreign companies to succeed in China.

At the China Speakers Bureau, we can offer you a range of experts able to help you take those barriers. Are you interested in having one of them? Do get in touch, so we can help you to identify the right expert for dealing with your problem.Read More →

If at any place the switch from brick-and-mortar is going fast, it is China. Permanent online consumers comment, exchange information, and buy 24/7. When you sit down in a restaurant, you first ask the code for the free wifi, before the menu. When you travel abroad, you constantly discuss with friends and family back how, what to buy, or what not to buy.Read More →

China is proud about its millennia old culture, but just like the rest of society, its culture is also changing very fast. Old concepts like guanxi, losing face and the suppressed position of women are not what they were even a few decades ago. Many so-called China experts still cling to those old idea, but fortunately, we can offer a range of speakers at the China Speakers Bureau who have a clear view on how China´s culture is changing.Read More →

Many growth indexes in China might point south, consumer spending is one of the few that might indicate government policies might be working, writes financial analyst Sara Hsu in the Diplomat. Americans still consume per capita 53 times more goods and services than Chinese, so there is much room to growth, she says.Read More →