Victoria Secret’s high-profile problems with authorities in Shanghai were not the first when big brands try to organize events in China, nor will they be the last. Brands are simply not aware enough of politically or morally sensitive issues, different from their home market, says branding experts Ben Cavender to Reuters.
A favorite hobby among analysts and journalists is comparing Chinese companies with American or European competitors. Alibaba has little in common with Amazon. The differences are often larger than the similarities, says business analyst Ben Cavender. And getting into the China market is certainly not easy, he adds at the BBC.