Second-tier city Chengdu is betting on the high-end luxury consumption and wants to bring annually twenty world-brand luxury products into the city, writes author Helen Wang in Forbes. New targets for China’s middle class.Read More →

Chinese consumers know that oil and sugar provide not a healthy diet, but they know that Western fast food brands in China at least keep a close eye on their production processes, unlike the Chinese competition. That is why they win, explains Shaun Rein in CNBC.Read More →

Fashion retailer Gap did not gain much traction in its first year in China, writes business analyst Shaun Rein in CNBC. To survive, it needs to adjust its brand image. China defines ‘middle class’ different from the US.Read More →