China’s sportswear giant Li-Ning got into hot water when netizens got upset about a possible new fashion line, looking very similar to Japanese military style. Marketing guru Ashley Dudarenok gives in Campaign Asia some advice on how to deal with such a PR crisis.Read More →
The double 11 (11/11) festival has changed from a singles event to a significant marketing happening for everybody, but especially Gen Z. Marketing guru Ashley Dudarenok explains how companies can prepare for a successful double 11, at her vlog.Read More →
Among the often dark outlook for China’s economy, marketing expert Ashley Dudarenok comes with some bright sparks: five emerging consumer groups. She looks at her vlog at Gen Alpha, the metaverse consumers, pet lovers, young and health-conscious consumers, and outdoor enthusiasts.Read More →
Unlike in the past, youngsters in China are unsure of what the future brings, and they have become more frugal, says Shanghai-based consumer analyst Ben Cavender, executive director of the China Market Research Group (CMR). to Reuters.Read More →
China has become a leading force in consumer trends with e-commerce and fintech, first followed by other Asian nations and now the rest of the global market, says marketing expert Ashley Dudarenok at Martechseries. Global brands are taken notice, she writes.Read More →
China’s economy is heading for a rough time as it continues to curtail activities under its dynamic zero-COVID policies, says Shanghai-based business analyst Shaun Rein in the Global Eye. Heatwaves, drought, and high unemployment among youngsters add to those problems, he says.Read More →
Marketing expert Ashley Dudarenok dives into China’s virtual influencers in 2022 and discusses how brands can work with those successful marketing tools and avoid trouble like with the human influencers, on her vlog.Read More →
China’s consumers have developed new behavior during the lengthy quarantine, writes marketing expert Ashley Dudarenok and dives into newly emerged economies like the smart home market, and the fitness market for Dao Insights.Read More →
Marketing guru Ashley Dudarenok explains how content producers can create and monetize their intellectual property (IP). The country is leaving behind its image of a robber of IP and has developed a booming industry of cultural products, allowing to make real money, she explains at her vlog.Read More →
Shanghai-based business analyst Ben Cavender does not expect China to resume its role as the engine of the world economy. Annual growth of its GDP might be 4% at most, and not the 7% most have expected till recently, he tells CNBCtv.Read More →
At the current pace, China’s COVID-19 vaccination program would need up to three years to protect its population, hurting its consumer confidence and economy, says Helge Berger, head of the IMF’s China mission, in an interview with Bloomberg.Read More →
Both consumers and e-commerce firms in China are preparing for the famous 618 shopping festival. Marketing guru Ashley Dudarenok explains in her vlog why consumers love the largest of many online shopping festivals and why e-commerce firms need a boost in a market that is not growing as fast as in the past.Read More →