Zhihu, China’s popular Q&A site comparable to Quora, can be a good place to launch your product, says China marketing expert Ashley Dudarenok at the Jing Daily. But the content-driven platform needs – not surprisingly – also a content-driven strategy, she explains.Read More →
Sustainability might have been high on the agenda of major fashion brands, most consumers in China still not buy into the concept, says marketing expert Ashley Dudarenok at the Jing Daily. But there is hope for the future as brands focus on the young and future consumers.Read More →
Marketing expert Ashley Dudarenok dives into the fast-changing landscape of China’s internet, especially Bytedance. The relative newcomer has become an established player next to the old trinity of Baidu, Alibaba, and Tencent (BAT). She looks at some of Bytedance’s major operations: Jinri Toutiao and Douyin, and Bytebance’s international expansion for Asia Times.Read More →
E-commerce in China showed drama this month, as Alibaba purchased NetEase’s Kaola for US$2 billion, says e-commerce expert Ashley Dudarenok at her vlog. The number one and two in cross-border e-commerce did not change hands so easy, and Dudarenok explains why.Read More →
US discount retailer Costco made a blast this week in Shanghai with the opening of their first flagship store. Can it succeed where Carrefour, Amazon, Tesco, and others give in to domestic and online competition, wonders branding expert Ashley Dudarenok.Read More →
Most wealth in China is in the hands of the 50+ year generation, says marketing expert Ashley Dudarenok, but most marketing still focuses on the young. She wants to step up marketing efforts for the silver-haired consumers, who have 70-80% of the countries wealth to spend.Read More →
New retail is changing the mindset of both the Chinese consumers and the retailers, writes marketing expert Ashley Dudarenok. Some brands are finally getting the idea, but for traditional retailers, there is still a lot of work to be done, she says in the China Economic Review.Read More →
Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.Read More →
Western marketers rely on stereotypes of the Chinese consumers, rather than connecting with them, says China marketeer Ashley Dudarenok in the Holmes Report. “the relatively sudden rise of the Chinese consumer, has given rise to a number of stereotypes,” she adds.Read More →
Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.Read More →
Marketing expert Ashley Dudarenok visits one of Alibaba’s Hema supermarkets, based on AI and data-collection, paving the way for new retail. She even finds a fish with QR-code so you can track where it is coming from.Read More →
China’s retailers, with Alibaba’s Hema at the helm, are leading the AI revolution in online and offline space. Consumer expert Ashley Dudarenok explains how AI, online and offline retail combine at a dazzling pace, at CFOinnovation.Read More →