Self-made cyber celebrities take over positions of established Key Opinion Leaders (KOL’s) and redefine marketing, says vlogger and China-veteran Ashley Dudarenok to the China Daily. Brands are discovering the new trend.Read More →
Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.Read More →
Marketing guru Ashley Dudarenok co-authored with Lauren Hallanan her latest book, Digital China: Working with Bloggers, Influencers and KOLs, a hands-on introduction into the tricky e-commerce market in China for foreign companies, for one week available at Amazon for only US$0.99.Read More →
The Euromonitor divided up China’s luxury consumers into five categories, to make life easier for marketers selling to them. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, applauds the effort, but thinks the market in China is more complicated than that, she tells in the Jing Daily.Read More →
11.11 is Alibaba’s Single’s Day, an annual online shopping festival and marketing expert Ashley Dudarenok explains where it is coming from. Last year Alibaba had a turnover of US$25 billion, while competitor JD claimed US$19 billion for the 11-day festival. Ashey on the power of data.Read More →
Short entertaining videos of 15-30 seconds were hot in China a few years ago, says vlogger and marketeer Ashley Dudarenok on her vlog, but the internet population is moving to a long format, that is three minutes. Viewers really want to be part of your life, she says.Read More →
The unicorn Bytedance is worth US$750 billion, an international big hit on news distribution, exploiting AI in a sensational way, but hardly known to many. China veteran Ashley Dudarenok explains why is not owned by Alibaba, Tencent but independent on the market, and making a blast.Read More →
Marketing veteran Ashley Dudarenok explains on her daily vlog why thinking that China is cheap is a misconception. Picky Chinese consumers like to consume, but not necessarily what you have to offer, she tells. So, decent market research is an important starting point. Ashey Dudarenok is a speaker at theRead More →
China internet giant Alibaba struck a major deal last week with Russia’s Mail.ru – one of Russia’s leading tech and media conglomerates that is already called Russia’s Alibaba. A smart move says Russian Ashley Dudarenok, a veteran marketer on China’s e-commerce and author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media in the China Economic Review.Read More →
China-vlogger Ashley Dudarenok explains at Malaysian TV how China changed her, and how she developed into a personal brand, working at social media. And of course: Much about the new retail, e-commerce and developing opportunities in China.Read More →
E-commerce platform Douyin or Tik Tok has added new functions for both users and brands, explains e-commerce expert Ashley Dudarenok at AskleyTalks. Users can link up directly to Taobao, making it tighter linked to e-commerce leaders. And brands can get their verified accounts, more data on their visitors and more other insights.Read More →
The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.Read More →