Chinese companies and emerging government regulations have marked the rise of AI tools in China. Marketing expert Ashley Dudarenok most certainly keeps an open mind to using those tools when they become available, she tells at Campaign Asia. “Their availability could offer us access to innovative solutions and capabilities to enhance our operations and drive further efficiency.”Read More →
Marketing expert Ashley Dudarenok identifies three different groups of modern Chinese tourists and gives tips in Dao Insight on how businesses can attract them, especially now they tend to spend their money domestically, not internationally. She says now is the best time to set up 2023 and 2024 strategies.Read More →
Economic recovery in China has been modest since the country emerged from the Zero-Covid crisis, and marketing will only be on track in 2024, rather than 2023, says marketing expert Ashley Dudarenok at CNBC. Read More →
China launched its first homemade cruise ship, as this part of the tourist industry struggles to stay afloat. But consumption expert Ashley Dudarenok sees a bright future for cruises from China, as this industry is still in its infancy in a country where many look for alternatives, she tells at state-owned broadcaster CGTN.Read More →
Andrew Gaule discusses with marketing expert Ashley Dudarenok how China leapfrogged over the past 15 years in innovation and marketing, leaving many of the Western competitors behind, often forcing them to leave China.Read More →
Marketing veteran Ashley Dudarenok dives into the tactics for branding in China, using AI and virtual technology. Those technologies define increasingly the success of brands in China, she explains in the Jing Daily.Read More →
Innovation expert Ashley Dudarenok dives into the metaverse for business and Web3 in China and elsewhere, and introduces her book Digital China: Metaverses For Business: How Companies In China And The Rest Of The World Are Exploring Web3.Read More →
China’s e-commerce landscape is changing fast and branding expert Ashley Dudarenok explains how brands can deal with the new big five: Alibaba, JD, Pinduoduo, Douyin, WeChat, for Technode. Here are her top-5 tips.Read More →
Marketing expert Ashley Dudarenok discusses change in China and her career in the world’s fastest-moving economy with Greg Mustreader.Read More →
Women account for 70% of the purchases in China’s households, and marketing expert Ashley Dudarenok looks into the 2023 trends for the female consumer at China’s Women’s Day, for the Jing Daily. Most of China’s platforms dive deep into this important segment of consumers.Read More →
Marketing expert Ashley Dudarenok picks five 2023 trends for luxury brands in China, from its ChoZan’s 2023 Mega Report. The first one: focus on your VIC’s, Very Important Clients. this and four more trends from the Jing Daily. Among them: expand the duty-free ecosystem, and adopt global pricing strategies.Read More →
Domestic competition for foreign fast-moving consumer goods (FMCG) in China is growing, but branding expert Ashley Dudarenok expects there will still be a market for those foreign brands, she writes in Dao Insights. “To sum it up, the FMCG market in China in 2023 is very fluid,” she writes.Read More →