Sam Flemming Moving from tactical online solution to strategic communication is the new challenge to reach online consumers, writes Sam Flemming. In his latest article he explains how Johnson Baby was successful in developing a permanent platform, to communicate with their ‘ambassadors’, in stead of setting up a one-off marketingRead More →

Stephane Garelli Stephane Garelli, director of the IMD World Competitive Center and professor at IMD and Lausanne University, has joined the China Speakers Bureau as a speaker.Each year economists and policy makers watch IMD in Lausanne as his center announces the annual ranking of the competitiveness of countries in theRead More →

Shaun Rein The China Speakers Bureau is only for a bit more than a month online, so getting a top-10 of most-sought-speakers is a bit of a tricky thing. Not all of our speakers have been online for the whole month and still quite a few are still waiting toRead More →

Kaiser Kuo Sobbing Chinese have killed one global misconception about the country, the supposed lack of emotions they display, says Kaiser Kuo in an interview with Reuters. “Liu Xiang’s coach sobs uncontrollably on television after China’s national hero hobbles out of the hurdles. Spectators weep in the stands. “Four womenRead More →

via Wikipedia At the China Speakers Bureau we are going to open up for new speakers again. Getting assignments in is our priority, but we also do not want to keep our gates closed for qualified speakers, as we have done in the recent past.Do note our basic requirements though.Read More →

Tom Doctoroff Tom Doctoroff attended China’s search for its soul at the opening ceremony for the Beijing Olympics. In Adweek he explains how he enjoyed that, while the search is not yet complete. Most importantly, the ceremony was targeted to the Chinese. Zhang, a victim of Cultural Revolution abuses, wasRead More →

Tom Doctoroff Olympic sponsors have started to lick their wounds and the Financial Times asked our Tom Doctoroff – among many others – to give their verdicts as marketing experts on a failed Beijing Olympics. “If you turn on any Chinese television station, most of the advertising is absolutely indistinguishable.Read More →

Zhang Lijia When people compare the China Daily of twenty years ago with the Chinese English-language publication of today, they might think that things have improved. They might have, but they are still not well.Jeremy Goldkorn‘s Danwei points at an article by the Chinese author Zhang Lijia, where she defendsRead More →

Image via Wikipedia In my quest for interesting new angles and possible speakers for the China Speakers Bureau I have started to read a book I received yesterday from the publisher Wiley “China’s Creative Imperative: How Creativity is Transforming Society and Business in China” by Kunal Sinha, working for Ogilvy,Read More →

Warren Liu KFC in China grew from one to over 1,400 outlets in China in twenty years time, making it into the largest foreign fastfood chain. Retired MBA-lecturer Warren Liu took a step back and analyzed in his book why the eternal number two behind McDonalds took the top positionRead More →

Sam Flemming Astroturfing, companies and governments pretending they are a grassroots online movement, is no issue in China, Sam Flemming contends in an issue of the leading Digital Media on the feature.Flemming, a leading analyst on all things digital in China, says does not deny its happens but says thatRead More →

Jeremy Danwei “Foreigners take a very biased view of China. They think that there is no freedom of speech in China. They think that everything is totally like the Cultural Revolution without any voice from the people. But it is not that simple.” Danwei’s Jeremy Goldkorn hits China’s leading newspaperRead More →