Getting your branding right in China remains a challenge. Consumers react differently from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed. At the China Speakers Bureau, we can help you in developingRead More →
Making sense out of China has always been challenging, although the questions companies and people have to ask themselves change permanently. From a rather unregulated booming economy, now dealing we a tsunami of new rules, anti-corruption and a – relatively – slowing economy changes the strategic questions you have toRead More →
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.Read More →
Image via Wikipedia From the April newsletter of the China Speakers Bureau: This month we have some exciting news from our own global offices, as we have started a new service to support our speakers in getting their books on the market. In April we signed our first book publishingRead More →