China’s digital landscape is changing fast. Internet watcher Matthew Brennan and marketing guru Ashley Dudarenok discuss how internet giant Tencent is reinventing itself as a B2B platform, and much more.Read More →
China’s economy is booming post-corona, while much of the rest of the world is still suffering. Marketing expert Ashley Dudarenok explains how foreign companies can start their marketing in China to tap into the current opportunities in Marketing Freaks.Read More →
In the early days, KFC and McDonald’s tried to conquer China’s consumers with a standard US menu. Now diversification and localization have become a key feature in the success of both fast-food chains, although the road has not been without bumps, says marketing expert Ashley Dudarenok to the Panda Daily.Read More →
China marketing expert Ashley Dudarenok looks at how luxury brands can survive in China in 2021 at her vlog. “We are building the future in China,” she says about her work as a bridge between Chinese consumers and brands with global aspirations.Read More →
Marketing expert Ashley Dudarenok discusses the origins of the Chinese Spring festival and how it translates into modern times, on her vlog. On red envelopes, the dragon, and much more.Read More →
Spring festival is the time when China’s consumers spend more than any other period during the year. How will their spending behavior in 2021 look like, after the Covid-19 disruptions of 2020. Marketing expert Ashley Dudarenok looks ahead for Technode.Read More →
Foreign companies all too often had a simplistic view of China’s consumers. Marketing expert Ashley Dudarenok looks at how she can now differentiate between consumers in different clusters, although she still has to keep it simple, she tells at an interview in Dao Insights.Read More →
Marketing veteran Ashley Dudarenok looks at three major changes in China after the pandemic in 2021. Speed, digitalization, and consumer behavior went through an amazing rollercoaster, she says on the vlog.Read More →
Western brands are often shocked by the fees they have to pay to retain bloggers in China. Marketing expert Ashley Dudarenok explains why bloggers in China work differently and actually do no need brands for their operation. They can create their own brands, so do not need the Western ones, unless they pay, she says.Read More →
China’s biggest change over the past two years has been the development of its retail ecosystem, says marketing veteran Ashley Dudarenok at her vlog. Not only by thinking it out, but by implementing a change that has affected retail profoundly.Read More →
China’s Single’s Day continued to be a runaway success after COVID-19, although e-commerce expert Ashley Dudarenok finds it hard to compare it with the previous events because it changed from a one-day event to an 11-days success. But more luxury brands, cars, and even McDonald’s joined the fray, and gamification become important, she tells at state-owned broadcaster CGTN.Read More →
China’s consumers are the most spoiled in the world and instant consumption, instant delivery after purchase, is standard, not only for food but for all consumption articles, says marketing specialist Ashley Dudarenok at her weblog.Read More →