Localization is the mantra for foreign companies entering China, but many fail. Ben Cavender, senior analyst at the China Market Research Group (CMR) will address some famous cases during a Google+ Hangout on Thursday.
Economists differ very much on the future of China’s short term economic direction, upwards or downwards. But in every case, e-commerce giant Alibaba is going to be a winner, predicts consumer analyst Ben Cavender in Bloomberg.
The Chinese are not trying to become middle class, they want to become rich, very rich. Products like Apple and Ferrari are helping consumers is creating that feeling, tells consumer analyst Ben Cavender in the Wall Street Journal and Adage.
Tricia Wang, Ben Cavender and Zhang Lijia are among the first group of speakers at the China Speakers Bureau who are going to attend our new online interview show, using Google+ Hangouts-on-air. And you can participate.
Ben Cavender is a senior analyst with The China Market Research Group (CMR) focusing on strategic planning and brand positioning. He graduated from Cornell University with a BA in Government and Asian Studies. He travels from Shanghai.