Most social media users know these non-human ‘followers’, who increase traffic without participating in a real conversation. Sam Flemming reports that his company CIC has analyzed these skeleton or zombie users. News: internet celebrity Lee Kaifu has a million of them.Read More →

Image via Wikipedia The group buying company Groupon from Chicago has set its eyes on China, after successes in 29 countries, including Europe and Japan. Groupon might actually have a chance to win, says CIC founder Sam Flemming in CNBC, although IT companies from the US have mostly failed inRead More →

Sam Flemming is co-founder and CEO of CIC, the first and leading Internet Word of Mouth (IWOM) research and consulting firm in China. CIC is at the forefront of exploring Chinese digital culture, helping leading brands in China such as Pepsi and Nike understand how the Internet Word of Mouth is impacting and can be used to impact marketing communications, product research and development, reputation monitoring and public relations. He travels from Shanghai.Read More →