Shaun Rein by Fantake via Flickr
China might be the second-largest consumer market in the world within five years, consumer researcher Shaun Rein tells in this interview with CBS. “Top brands need to look into the needs of consumers,”, explain Rein, not only because they have hugely different tastes from the US consumer, also the differences between Shanghai and Sichuan need a thorough research, to avoid huge misses. Water melon flavored potato chips might not work everywhere.
More at CBS.
Shaun Rein is also a speaker at the China Speakers Bureau. When you are interested, do get in touch.