As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.
The new US president Biden is following closely his predecessor’s approach on China. Wrongly, says long-term China correspondent Ian Johnson in an opinion piece at the New York Times. “Washington’s plan appears to be to wait for the results of the comprehensive review of America’s national security policy toward China that Mr. Biden announced in February. This caution is a mistake,” says Johnson.
China and South Korea might be starting to resume their economies, the rest of the world is getting further into lock-down mode. After Italy, the rest of Europe and the United States are only at the beginning of the corona virus pandemic. And for sure nobody in those countries is in de mood to prepare for a life after the current crisis.
At the China Speakers Bureau, we do start to look ahead, also as more events are cancelled and international flights still seem in a unstoppable free fall. But one thing is sure: even when timing is unclear, this crisis will be disappearing in the months to come, even when experts already predict a second wave of patients after the summer. In our line of business the average lead time between inquiries for speaker’ assignments and execution is on average three months, and we do not want to start for resumption of our business until the pandemic has officially stopped.
Shanghai-based MOX (Mobile Only Accelerator) works from different places in the world, including Taipei. Taiwan offers an excellent launching platform for ventures who look for international expansion into the rest of Asia, says MOX managing director William Bao Bean, according to the News Lens.
Foreign brands got into hot water when describing Hong Kong, Macau and Taiwan as independent countries. Business analyst Shaun Rein explains at the BBC it is not only the government fanning the flames but increasingly nationalistic consumers who boycott foreign brands stepping on political toes.