China’s shopping malls illustrate a profound change in consumer sentiment as EV showrooms are replaced by new features giving way to emotional value, says consumer expert Ashley Dudarenok in the Jing Daily.Read More →
China’s leading e-commerce firm, Alibaba, runs two different retail platforms. Consumer expert Ashley Dudarenok explains on her website how both platforms, while owned by the same company, differ profoundly in their approaches.Read More →
Branding expert Ashley Dudarenok uses Alibaba’s Tmall as an example for brands that successfully use e-commerce to generate sales, she explains on her website ‘Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure,” she writes.Read More →
While spending of China’s consumers is still tight, some issues like sustainability make a difference in retail, says consumer expert Ashley Dudarenok in ChoZan. She explains why green should also be practical for them.Read More →
The demands of China’s consumers have changed profoundly, says marketing expert Ashley Dudarenok, in an interview at CNBC. “People are not just buying things,” she said at CNBC in a phone call. “They’re buying feelings, they’re buying identity, they’re buying a sense of connection.”Read More →
Hong-Kong-based marketing expert Ashley Dudarenok dives into four different social media campaigns Western brands cannot ignore, he explains on her website Chozan. “Successful campaigns in this environment rarely rely on simple advertising. Instead, they’re bespoke experiences: they speak the language of local memes, festivals, and internet jokes, and they invite users to participate rather than passively consume content,” she says Read More →
While most Chinese consumers still worry about their future, the top 10 percent wealthy had a surprisingly good 2025 and will be around spending during the Chinese New Year, says Shanghai-based business analyst Shaun Rein at CNBC.Read More →
For a few years, China’s international retailer Temu – together with Shein – seemed to have a winning retail concept. But those days are over, says Hong-Kong-based marketing expert Ashley Dudarenok in The Rest of the World. Temu is running into barriers all over the world.Read More →
Rupert Hoogewerf, chairman and chief researcher of the Hurun Report, explains in the state-owned China Daily how the attitude of the UK towards China has changed for the better.Read More →
China’s society is changing fast, and youngsters are adjusting their attitudes on how to organize their lives. Marketing expert Ashley Dudarenok looks at those changes for Time. Individualism and self-love are some of the new features. “When traditional markers of success like marriage and homeownership become structurally inaccessible for many, young people are forced to redefine what a ‘good life’ means,” Dudarenok says.Read More →
Heytea started in 2012 as a premium tea brand, but it has since become entangled in the China tea wars, following a trend to go cheap. Consumer experts Ashley Dudarenok and Arnold Ma are two of a range of experts figuring out whether Heytea can survive in Campaign Asia. will international growth offset China’s quality challenges?Read More →
Stagnation is one of China’s economic key issues, but most China experts miss what is really going on because they left the country a decade ago, says Shanghai-based business analyst Shaun Rein to Glenn Diesen, author of “The Split: Finding the Opportunities in China’s Economy in the New World Order”. Unlike the previous financial crisis, the Chinese are sitting on a load of money and they are not in panic, but also do not spend their resources.Read More →