Marketing guru Ashley Dudarenok explains how content producers can create and monetize their intellectual property (IP). The country is leaving behind its image of a robber of IP and has developed a booming industry of cultural products, allowing to make real money, she explains at her vlog.Read More →

Global companies have been warning of the major effects of China’s lockdown on their operations, curtailing Shanghai for more than six weeks. But they have very few alternatives apart from sitting out the ordeal, says Shanghai-based business analyst Ben Cavender to CNN. The corporate exodus from Russia after the invasion of Ukraine did not help. For sure, consumption in China is down.Read More →

Strategic consultant Ben Cavender looks back at this 15 years in China and how he helped foreign companies to get a handle on working in the country. Some dynamic decades passed by and the future does not look less challenging, he tells at the Wizard’s Institute.Read More →

Consumption patterns of Gen-Z and millennials vary greatly from older generations in China, says branding expert Arnold Ma in the Jing Daily. “They are more focused on themselves and less so on the collective. There are lots of opportunities [for luxury brands] here,” says Arnold Ma.Read More →

H&M tries to retain market share in China after a consumer boycott of a range of Western fashion brands – including also Nike and Burberry – on its Xinjiang stance by launching two new brands. The results with the consumers in China have been mixed, says marketing expert Arnold Ma in Jing Daily.Read More →

Marketing expert Ashley Dudarenok looks at new lifestyle trends among China’s young consumers. With the Olympics around the corner, skiing is one of them, she writes in Jing Daily. “Many luxury brands hope to use the popularity of the Winter Olympics to promote their ski collections.”Read More →