When even an acknowledged China bull like strategic analyst Shaun Rein turns negative on its short-term economic development, things do not look well for the middle kingdom. “Consumer confidence has brutally collapsed and I think investors need to think twice or maybe even three or four times before investing in China right now,” says Rein in the Economic Times.Read More →

China’s annual Single’s Day has been in 2022 relatively lackluster, and Alibaba and JD.com even did not release figures this year. Marketing guru Ashley Dudarenok presents for brands new ways to measure their performance. Four metrics she explains at her vlog for brands to prepare for the next shopping events in this fast-changing consumer market.Read More →

Their annual results reveal that food suppliers booked high margins during COVID lockdowns. Pang Pang Xiang (China) Company Ltd was retained by the Shanghai government earlier this year to supply food, and citizens are now shocked by their profits. However, they won’t be able to continue, says Shanghai-based retail analyst Ben Cavender to Reuters.Read More →

Among the often dark outlook for China’s economy, marketing expert Ashley Dudarenok comes with some bright sparks: five emerging consumer groups. She looks at her vlog at Gen Alpha, the metaverse consumers, pet lovers, young and health-conscious consumers, and outdoor enthusiasts.Read More →

Marketing guru Ashley Dudarenok explains how content producers can create and monetize their intellectual property (IP). The country is leaving behind its image of a robber of IP and has developed a booming industry of cultural products, allowing to make real money, she explains at her vlog.Read More →