Despite geopolitical tensions, China’s consumers still line up for American fast food chains, says Shanghai-based business analyst Shaun Rein in AP. “Despite political tensions between the U.S. and China, Chinese actually still go crazy for American brands,” said Shaun Rein.Read More →
Dropping birth figures in China are changing the country’s consumer market profoundly, as singles move upwards in spending patterns, says consumer analyst Ashley Dudarenok, author of Innovation Factory: China’s Digital Playbook For Global Brands at CNN. “We need to start thinking about single living and this new economic model as something that is here to stay,” she said.Read More →
Marketing guru Ashley Dudarenok analyses on her website 25 of China’s most famous brands and looks into how they change the world, both in China and globally. They include Anta, Li-Ning, Bosideng, Ep Yaying and many others.Read More →
Robots and automation are taking over many industries in China. Innovation expert Ashley Dudarenok dives into the restaurant industry, where the change for waiters has already been profound, she writes at ChozanRead More →
Easy return policies have been a key in e-commerce, but AI is offering China’s consumers an easy way to commit fraud, writes consumer expert Ashley Dudarenok on her weblog. A buyer purchases a product, photographs it in good condition, and feeds the image into an AI tool with a simple instruction: “Add mold spots to this fruit” or “Create a tear in this clothing item,” she writes. Read More →
Turning AI into a paid platform is a key criterion for China’s success, writes marketing expert Ashley Dudarenok on her weblog, as video AI has become a major commercial success in setting up paid platforms. “Chinese video AI has become one of China’s clearest tests for artificial intelligence commercialization. The category is being judged by paid usage, creator demand, and platform placement,” she writes.Read More →
Xiaomi took off as a successful mobile phone company, but has moved into a wide range of industries, explains consumer expert Ashley Dudarenok on her weblog ChoZan. “Xiaomi EV matters because it shows how a consumer technology company can move into cars quickly, with pricing confidence and ecosystem depth,” writes Dudarenok.Read More →
China’s shopping malls illustrate a profound change in consumer sentiment as EV showrooms are replaced by new features giving way to emotional value, says consumer expert Ashley Dudarenok in the Jing Daily.Read More →
China’s leading e-commerce firm, Alibaba, runs two different retail platforms. Consumer expert Ashley Dudarenok explains on her website how both platforms, while owned by the same company, differ profoundly in their approaches.Read More →
Branding expert Ashley Dudarenok uses Alibaba’s Tmall as an example for brands that successfully use e-commerce to generate sales, she explains on her website ‘Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure,” she writes.Read More →
While spending of China’s consumers is still tight, some issues like sustainability make a difference in retail, says consumer expert Ashley Dudarenok in ChoZan. She explains why green should also be practical for them.Read More →
The demands of China’s consumers have changed profoundly, says marketing expert Ashley Dudarenok, in an interview at CNBC. “People are not just buying things,” she said at CNBC in a phone call. “They’re buying feelings, they’re buying identity, they’re buying a sense of connection.”Read More →