China’s Single’s Day continued to be a runaway success after COVID-19, although e-commerce expert Ashley Dudarenok finds it hard to compare it with the previous events because it changed from a one-day event to an 11-days success. But more luxury brands, cars, and even McDonald’s joined the fray, and gamification become important, she tells at state-owned broadcaster CGTN.
E-commerce firm Pinduoduo is closing in on market leader Alibaba, show recent post-corona figures, says marketing expert Arnold Ma in Kr-Asia. Ma believes that the key to Pinduoduo’s growth is its continuing focus on its D2C (direct to consumer) model across manufacturing, agriculture, independent sellers, and new brands.
Zhong Shanshan, the owner of bottled water producer Nongfu became through its IPO suddenly one of the wealthiest people in China, in a time when IT in a post-COVID economy seems to be leading, says Rupert Hoogewerf, chairman of Hurun, the China Rich List to the China Daily. Consumption tycoons have become the winners in post-COVID China, he adds.