H&M got hit by an unprecedented boycott from Chinese consumers, as the China internet went after the company for its stance on labor in Xinjiang. Partly that vehement outpour of anger was caused because internet companies have been under government investigations, says veteran business analyst Shaun Rein, so they had to prove more than ever they were not a danger for that government, he says at AP.
As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.
China is following the European Union’s GDPR in trying to regulate the unruly data industry, says Winston Ma, Winston Ma, adjunct professor at the New York University School of Law at CNBC. China’s internet companies based for years their business models on consumers’ lack of awareness of privacy, he adds, but those days are over.
Decision-makers in China’s consumption are increasingly singles, with women becoming another major force to take into account, says marketing expert Ashley Dudarenok at the state-owned broadcaster CGTN. Mostly women decide on the purchase of a house, at the end of 2021 likely to be 82% of the deciding purchasers.
Cosmetics sold in China require up to May 1, 2021, animal tests to prove they are safe for consumers. Since their users required cruel-free cosmetics, foreign manufacturers had a hard time selling cosmetics to Chinese consumers. But times are changing, although only a little, says China-lawyer Mark Schaub in the China Law Insight in a review of upcoming legal change.
In the early days, KFC and McDonald’s tried to conquer China’s consumers with a standard US menu. Now diversification and localization have become a key feature in the success of both fast-food chains, although the road has not been without bumps, says marketing expert Ashley Dudarenok to the Panda Daily.