China has announced the ban on micro beads – solid plastic particles of less than one millimeter – in cosmetics by the end of 2020, writes China lawyer Mark Schaub at the China Law Insight. “The clock is ticking for cosmetics companies – domestic and international alike. Alternative ingredients need to be sourced quickly,” says Mark Schaub.
Getting customers in the China market was already expensive and the 2019 capital winter makes live for startups even harder, says William Bao Bean, managing director of the Shanghai-based SOSV. That might be bad news initially, but makes them more competitive in the longer run, he says according to Pymnts, quoting the Financial Times.
Li-Ning and Anta, two Chinese shoe sport manufacturers, took a nationalistic twist in their marketing after the US National Basketball Association (NBA) and the Houston Rockets triggered off criticism from China’s government. Marketing expert Tom Doctoroff comments on the slippery slope of nationalism in China marketing for Al Jazeera.
Brands focus too much on social media platforms and generic influencers, and forget often they need to get closer to their customers, says marketing expert Arnold Ma in the McKinsey Report on the 2020 State of Fashion. In China and the rest of Asia consumers are faster to adopt new trends and increasingly guinea pigs for Western brands.