Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.
China initially became the factory of the world, and equivalent to low-quality products. But those days are over, says marketing expert Arnold Ma at his Myth Buster vlog. Innovation and high quality have become key in China’s production, although you can still get some cheap, low-quality stuff too, he adds.
Marketing expert Ashley Dudarenok explains the young digital natives of Gen Z in China 2021 in terms of marketing. How do they spend their budgets? In spending they Gen Z’s are the most wealthy generation in China, she tells at her vlog, although in a population of 1.4 billion, it is dangerous to talk too much in generalizations.