China’s shopping malls illustrate a profound change in consumer sentiment as EV showrooms are replaced by new features giving way to emotional value, says consumer expert Ashley Dudarenok in the Jing Daily.Read More →
Branding expert Ashley Dudarenok uses Alibaba’s Tmall as an example for brands that successfully use e-commerce to generate sales, she explains on her website ‘Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure,” she writes.Read More →
Marketing expert Ashley Dudarenok dives on het weblog into the successful Chinese platform Xiaohongshu, outside China also known as the Little Red Book or RedNote. Now that the platform is expanding beyond China and Chinese travellers, the world is taking note of this feature.Read More →
While spending of China’s consumers is still tight, some issues like sustainability make a difference in retail, says consumer expert Ashley Dudarenok in ChoZan. She explains why green should also be practical for them.Read More →
The demands of China’s consumers have changed profoundly, says marketing expert Ashley Dudarenok, in an interview at CNBC. “People are not just buying things,” she said at CNBC in a phone call. “They’re buying feelings, they’re buying identity, they’re buying a sense of connection.”Read More →
Hong-Kong-based marketing expert Ashley Dudarenok dives into four different social media campaigns Western brands cannot ignore, he explains on her website Chozan. “Successful campaigns in this environment rarely rely on simple advertising. Instead, they’re bespoke experiences: they speak the language of local memes, festivals, and internet jokes, and they invite users to participate rather than passively consume content,” she says Read More →
For a few years, China’s international retailer Temu – together with Shein – seemed to have a winning retail concept. But those days are over, says Hong-Kong-based marketing expert Ashley Dudarenok in The Rest of the World. Temu is running into barriers all over the world.Read More →
Heytea started in 2012 as a premium tea brand, but it has since become entangled in the China tea wars, following a trend to go cheap. Consumer experts Ashley Dudarenok and Arnold Ma are two of a range of experts figuring out whether Heytea can survive in Campaign Asia. will international growth offset China’s quality challenges?Read More →
Returns on China’s stock markets have been great, but that reflects only marginally on the consumer market, warns Shanghai-based business analyst Shaun Rein at CNBC. Only six percent of Chinese citizens hold equity, unlike, for example, the US, he says. 90 Percent is still trading down and not spending more on luxury goods, he adds.Read More →
The EU still remove early 2026 the €150 de-minimis threshold, with the intention to stop cheap imports from Temu, Shein and Aliexpress from entering the EU untaxed. Björn Ognibeni, co-founder of ChinaBriefs, explains why the plan is EU-propaganda that will not stop cheap products from China, he tells at Let’s talk Marketplace.Read More →
Most traditional Hollywood film releases fail in China, but Zootopia shows exceptional success. Branding expert Ashley Dudarenok explains in the Jing Daily why this Disney release has been an unprecedented success.Read More →
The youngsters are China’s most studied group of consumers, but branding expert Ashley Dudarenok warns brands should not overlook the country’s silver swans as major consumers, she explains in the Jing Daily. “Ignoring them is not just a missed opportunity; it’s a strategic blunder,” she writes.Read More →