H&M got hit by an unprecedented boycott from Chinese consumers, as the China internet went after the company for its stance on labor in Xinjiang. Partly that vehement outpour of anger was caused because internet companies have been under government investigations, says veteran business analyst Shaun Rein, so they had to prove more than ever they were not a danger for that government, he says at AP.
As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.
The fur trade focuses on China, as consumers in the rest of the world shun their products, convinced by the animal-rights movement. But China’s consumers are likely to follow, says Shanghai-based business analyst Shaun Rein, and they are likely to heed the anti-fur trend, he tells Vogue Business.
Moutai has been a runaway success, started as the drink for China’s elite but now conquering the market for the common people too, and it gains market value, even passing Coca-Cola. Marketing analyst Ben Cavender looks at CNN at the successful liquor as it prepares for another highlight as Chinese New Year is around the corner.
Western brands are often shocked by the fees they have to pay to retain bloggers in China. Marketing expert Ashley Dudarenok explains why bloggers in China work differently and actually do no need brands for their operation. They can create their own brands, so do not need the Western ones, unless they pay, she says.