TikTok and Douyin, both owned by Bytedance, are two short-video successes, undermining the supremacy of WeChat, explains marketing guru Arnold Ma and CEO of London-based agency Qumin at the China Film Insider. Just like Facebook, WeChat is losing traction among the youngsters, he says.

Quality, price and value drive China’s consumers, not patriotism, says business analyst Shaun Rein in the LA Times. They might say something patriotic, but that is not key for their purchases, although China’s media might suggest nationalism is most important for consumers.

Arnold Ma, CEO of the London-based marketing agency Qumin, has decided to join the China Speakers Bureau.

His focus is on China’s opening up to global markets, with a specialty on the country’s millenniums and subcultures that are becoming key for global companies trying to finetune their China operations.

Shaun Rein, author of The War for China’s Wallet: Profiting from New World Order and other bestsellers on doing business in China, explains how he can stay ahead of the China trends.

China’s Single’s Day broke several records, but that is deceptive. Consumers waited for bargains and delayed purchases till Single’s Day, says retail analyst Ben Cavender to Reuters. Reuters: “What’s happened is that you’ve had a lot of consumers this year being a little bit more careful about their purchasing becauseRead More →

Alipay and WeChat, China’s largest payment options, opened their services for foreign credit card holders, and it was about time too, says Shanghai-based business analyst Shaun Rein, author of the bestseller The War for China’s Wallet: Profiting from New World Order to the South China Morning Post. The South China MorningRead More →

Marketing expert Ashley Dudarenok is enthusiastic about the announcement of Alipay to open up for tourists visiting China, followed shortly by a similar move by WeChat. On her vlog, she explains how visitors without a Chinese bank account can now use Aliba. Details on WeChat were not yet known atRead More →

Zhihu, China’s popular Q&A site comparable to Quora, can be a good place to launch your product, says China marketing expert Ashley Dudarenok at the Jing Daily. But the content-driven platform needs – not surprisingly – also a content-driven strategy, she explains.

Understanding the consumer in China is tough for most foreign companies entering this competitive market, says retail analyst Ben Cavender. There is no escape from shopping here, as retail is fully integrated into daily life. “China is where all the future trends are happening,” he says.

Sustainability might have been high on the agenda of major fashion brands, most consumers in China still not buy into the concept, says marketing expert Ashley Dudarenok at the Jing Daily. But there is hope for the future as brands focus on the young and future consumers.

Marketing expert Ashley Dudarenok dives into the fast-changing landscape of China’s internet, especially Bytedance. The relative newcomer has become an established player next to the old trinity of Baidu, Alibaba, and Tencent (BAT). She looks at some of Bytedance’s major operations: Jinri Toutiao and Douyin, and Bytebance’s international expansion for Asia Times.