The bike-sharing industry sees a spike now contingency measures allow more people to hit the road in major cities, but business analist Ben Cavender expects the positive news to be short-lived, he tells Abacus News. “In the longer term, it will still be difficult for the industry to bounce back and grow,” says Cavender.

Li-Ning and Anta, two Chinese shoe sport manufacturers, took a nationalistic twist in their marketing after the US National Basketball Association (NBA) and the Houston Rockets triggered off criticism from China’s government. Marketing expert Tom Doctoroff comments on the slippery slope of nationalism in China marketing for Al Jazeera.

Brands focus too much on social media platforms and generic influencers, and forget often they need to get closer to their customers, says marketing expert Arnold Ma in the McKinsey Report on the 2020 State of Fashion. In China and the rest of Asia consumers are faster to adopt new trends and increasingly guinea pigs for Western brands.

Brands need to dive into youth subcultures in stead of focusing on platforms, says branding expert Arnold Ma at a meeting in London. You have to focus on people, rather than technology, and he explains how three rebellious Chinese youth subcultures relate to different brands.

2019 is nearing its end, and some of our speakers look back. Arnold Ma, CEO of Qumin, got some raving reviews of speeches he gave this year, and he would like to share. We gladly support him in sharing those client views with you.

Tencent might still dominate social media in China with WeChat and QQ, but competition is heating up, and the internet giant is preparing for more competition, says Tencent watcher Matthew Brennan in Asia One. Asia One: “WeChat and QQ are like huge ships … too big to change course toRead More →

The successful social platform Tiktok got into hot water when it comes to its relation with China, now the company goes international. Former Baidu communication director Kaiser Kuo looks at The Ringer how Tiktok thrived, like others, in this climate of uncertainty, fuzziness and unpredictability that is key for China’s internet.

Tencent’s WeChat has been an unprecedented success story on the China internet. But new platforms are undermining the dominance of WeChat, says marketing expert Arnold Ma, CEO of London-based Qumin, at  CBBC. Short-video medium Douyin is one of them.