US fast fashion brand Forever 21 tries for the third time to get access to the China market. But Shanghai-based market analyst Ben Cavender wonders if the US brand and its Western competitors in fast fashion might succeed this time, he tells Reuters. “It will be difficult to claw away market share as most Chinese consumers either haven’t heard of the brand or don’t really know what it stands for,” he says.Read More →

Consumption patterns of Gen-Z and millennials vary greatly from older generations in China, says branding expert Arnold Ma in the Jing Daily. “They are more focused on themselves and less so on the collective. There are lots of opportunities [for luxury brands] here,” says Arnold Ma.Read More →

H&M tries to retain market share in China after a consumer boycott of a range of Western fashion brands – including also Nike and Burberry – on its Xinjiang stance by launching two new brands. The results with the consumers in China have been mixed, says marketing expert Arnold Ma in Jing Daily.Read More →

Marketing expert Ashley Dudarenok looks at new lifestyle trends among China’s young consumers. With the Olympics around the corner, skiing is one of them, she writes in Jing Daily. “Many luxury brands hope to use the popularity of the Winter Olympics to promote their ski collections.”Read More →

Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →