Rupert Hoogewerf
Rupert Hoogewerf

China’s rich have just found another thing they love to have, the European butler, explains Hurun rich list founder Rupert Hoogewerf to Aljazeera. But not for long, as Chinese butlers are getting European training too.


“There’s an obvious status symbol involved in hiring a full-time, professional butler, especially from Europe. Plus if you’re spending $5m or $10m for a house, then hiring a butler makes perfect financial sense,” says Rupert Hoogewerf, founder of Hurun and well versed in the ways of China’s elite…

But as European butler schools set up branches in China to tap into this extraordinary demand, there could be better prospects for Chinese nationals. “If you look at the luxury hotels in China, five years ago all the general management was foreign, but today it’s increasingly localised,” Hoogewerf said. “So there’s no doubt a Chinese butler will soon be able to master the art of European etiquette.”

More in Aljazeera.

Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.

How would your life in China look like without VPN? That question a lot of people are asking themselves as the internet filter systems gained the ability to shut down their VPN’s and China’s media kindly point out foreign VPN’s are illegal in China anyway. The China Weekly Hangout will focus on Thursday 20 December on this issue.

 Read the full announcement here, or register directly here.

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