Scrutinizing foreign firms is nothing new in China, but the recent investigation into drug prices is a clear message to the industry, tells market researcher Ben Cavender to CNN.
Ben Cavender, an associate principal at China Market Research Group, said that the investigation into pricing should not come as a surprise to foreign drug companies operating in China.
“Foreign companies are going to be under a little more scrutiny,” Cavender said. “That’s just the price of doing business here.”
But Cavender said the scope of this particular investigation, and the very public way in which it was announced, is a message to the industry.
“There has always been a lot pressure here to keep prices affordable for consumers,” Cavender said. “There is a lot of pressure within the government to make sure people are able to go out and buy products.”
Drugmakers are also under pressure to reduce costs in China as the country’s population grows older, a trend that is straining the country’s medical system and care facilities.
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