Rupert Hoogewerf or Hurun
Rupert Hoogewerf or Hurun

The Hurun Research Institute publish yesterday its annual top-200 Chinese brands, with China Mobile for the sixth time in a top-position since the start of the ranking in 2007, tells Hurun founder Rupert Hoogewerf in the Global Times.

The Global Times:

The Shanghai-based Hurun Research Institute announced Monday that private companies now outnumber State-owned enterprises on its list of the 200 most valuable Chinese brands.
The Hurun brand list, compiled annually by the group since 2007, this year includes 98 brands created by private companies such as Baidu Inc and Wahaha Group as well as 94 brands launched by State-owned enterprises such as China National Petroleum Corporation.”The top brands usually communicate efficiently with customers on new media platforms using innovative campaigns,” Rupert Hoogewerf, founder of Hurun Report, said Monday. “Effective branding is key for any companies, private or State-owned, to sustain their growth and achieve success in the long run.”

Hoogewerf said no listed companies sponsored the report.

State-owned China Mobile won the first spot on the top-200 list by creating a brand that is worth 251 billion yuan ($40.9 billion), according to the Hurun Report. The telecom ­giant has topped the list six out of seven years since 2007.

More in the Global Times.

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