The 2013 Fonterra milk scandal has not diminished the aspirations of the New Zealand firm to play a role in China´s dairy industry. This week Fonterra bought 20% stake in Beingmate, a smart move, says retail analyst Ben Cavender to Reuters.
“Beingmate have pretty good distribution and are definitely known in the market, so this is probably going to help Fonterra,” said Ben Cavender, a Shanghai-based principal at China Market Research Group.
“It could be a big money maker for them but they are also coming into a very competitive market now with consumers that are much more savvy than they were three, four years ago.”
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