Initially, short-video apps in China booked their successes among youngsters, but now also seniors find their way, and apps try to monetize the elderly followers, says marketing expert Ashley Dudarenok to Kr-Asia.Read More →
In China bloggers sell better than brands because they can make use of the digital ecosystem the country has developed, says branding expert Ashley Dudarenok on her weblog.Read More →
When Zhang Yiming, founder and CEO of successful internet giant Bytedance, left last week his post, speculations on a relation with the government crackdown on internet firms was easily made. Internet analyst Matthew Brennan, who wrote a book on Bytedance, says there might be a link, but different from what was mostly suggested, he says in Marketscreener.Read More →
China is following the European Union’s GDPR in trying to regulate the unruly data industry, says Winston Ma, Winston Ma, adjunct professor at the New York University School of Law at CNBC. China’s internet companies based for years their business models on consumers’ lack of awareness of privacy, he adds, but those days are over.Read More →
China’s automotive industry has traditionally taken a backseat compared to global competitors, but is planning a major overtake when it comes to pushing startups on self-driving, says China lawyer Mark Schaub in the Asia Nikkei. “In China, if you always wait till the law comes into effect, you are six months to a year behind what the regulators are saying,” Schaub said.Read More →
Internet watcher Matthew Brennan, author of Attention Factory: The Story of TikTok and China’s ByteDance dives into the background of Bytedance, the mother company of Tiktok, and explains why the Chinese company will outflank Facebook in the near future.Read More →
China’s digital war with the US has entered a new phase with the successful IPO of short-video giant Kuaishou at the Hong Kong stock market, says Winston Ma, author of The Digital War: How China’s Tech Power Shapes the Future of AI, Blockchain and Cyberspace, to Bloomberg.Read More →
The shock was all around when a worker at China’s leading IT firm Pinduoduo recently collapsed and died under the pressure of overwork. But despite the fierce reactions, IT analyst Matthew Brennan, author of Attention Factory: The Story of Tiktok and China’s Bytedance, does not expect the culture of overwork in China’s IT firms will disappear, he tells Vice.Read More →
China internet guru Matthew Brennan summarizes his bestseller Attention Factory: The Story of Tiktok and China’s Bytedance and explains how Tiktok developed from a successful domestic tool for millennials into a short-video platform that even caught the attention from US President Donald Trump.Read More →
Content creation has been key for short-form engagement, writes the Jing Daily. And for Bytedance’s Douyin/Tiktok it has paved the way from its original base of millennials to mainstream engagement, adds Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance.Read More →
Bytedance’s Tiktok is a very successful global video-platform, and one of the few with a background in China. China internet watcher Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance, explains what makes Tiktok so successful. Getting feedback from its users is one of the key differences with other platforms, he tells in Explica.Read More →
China’s biggest change over the past two years has been the development of its retail ecosystem, says marketing veteran Ashley Dudarenok at her vlog. Not only by thinking it out, but by implementing a change that has affected retail profoundly.Read More →