Marketing expert Ashley Dudarenok explains the difference between TikTok and its Chinese sister Douyin at her website Chozan. In 2025, Douyin was named China’s most valuable brand, with a valuation of US$105.8 billion. That marked a 26% increase from the previous year, driven by the platform’s deep integration into everyday digital life. In March 2025, Douyin reached 1 billion monthly active users in China. What exactly is Douyin?Read More →

China’s technology, design, and culture are part of a fusion that reshapes the country, says innovation expert Ashley Dudarenok in an analysis by the state-owned China Daily. “It’s a holistic shift, where tech meets culture, design, and daily life, and this wave is just starting,” according to Ashley DudarenokRead More →

Ask Chinese consumers what their leading platform is for purchases, both domestically and internationally, and they will point at the Xiaohongshu, or Little Red Book, as it is called in English. It offers a lead against competitors like Douyin and is a leading source for travellers, although only available in Chinese. “Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says branding expert Ashley Dudarenok in Campaign Asia, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”Read More →