Can Heytea survive China’s tea wars? – Ashley Dudarenok/Arnold Ma
2026-01-19
Heytea started in 2012 as a premium tea brand, but it has since become entangled in the China tea wars, following a trend to go cheap. Consumer experts Ashley Dudarenok and Arnold Ma are two of a range of experts figuring out whether Heytea can survive in Campaign Asia. will international growth offset China’s quality challenges?Read More →

