Shaun Rein by Fantake via Flickr Home Depot and BestBuy were just two of the foreign companies in China that failed, while the consumer market is reaching record heights. Shaun Rein explains what they were missing in CNBC. First, they get China’s middle class wrong: For one, Western brands need
Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.
Paul French is former Chief China Market Strategist at Mintel. As a China specialist he has been quoted in a wide variety of publications including the Financial Times, Newsweek, the Wall Street Journal Asia, the South China Morning Post and the LA Times. In 2012 he published the very popular book “Midnight in Peking.” The rights for a TV-show on the book have been sold He travels from Shanghai.