The main difference with the rest of the world is that in China social media and e-commerce merged into platforms, says China marketing guru Ashley Dudarenok. When you want to dive into China, you have to pick your platform and realize they are different from what you are used to, she adds. Most likely you have to pick one of them.
China’s government shocked the fintech industry by introducing firm financial measures, similar to the banking sector. Ant Financial even had to cancel its massive IPO. But what we have seen is only the start of more government action to regulate the internet, says fintech expert Sara Hsu in the Diplomat. Managing capital and data are key elements.
The shock was all around when a worker at China’s leading IT firm Pinduoduo recently collapsed and died under the pressure of overwork. But despite the fierce reactions, IT analyst Matthew Brennan, author of Attention Factory: The Story of Tiktok and China’s Bytedance, does not expect the culture of overwork in China’s IT firms will disappear, he tells Vice.
China’s Single’s Day continued to be a runaway success after COVID-19, although e-commerce expert Ashley Dudarenok finds it hard to compare it with the previous events because it changed from a one-day event to an 11-days success. But more luxury brands, cars, and even McDonald’s joined the fray, and gamification become important, she tells at state-owned broadcaster CGTN.
China watcher Kaiser Kuo opens a panel on innovation in China at the (pre-corona) AMR Festival 2019 discussing how the West had flipping narratives on how the technology works in an authoritarian climate. And both say more about the China observers in the West than China itself, Kaiser argues.
Marketing expert Arnold Ma runs his branding agency Qumin from London in both China and the West. He explains how brands, and his company, are doing now relations between China, the US and the UK get complicated, to put it mildly. Arnold is interviewed by Shirley Ze Yu and Martina Fuchs. What Chinese brands are doing well in the West, and many other questions.