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- Ben CavenderBen Cavender travels from Shanghai, China. He is the director of The China Market Research Group, which he joined in 2006. His work at CMR focuses on consumer behavior analysis, market analysis, due diligence, retail strategy, brand positioning, and growth strategies in the China market. His role at CMR includes oversight of projects for Fortune 500 companies, SMEs, and domestic Chinese companies in the e-commerce, entertainment, fashion & apparel, food & beverage, hospitality, luxury goods, and TMT sectors seeking to expand their presence in China and abroad as well as for institutional investors and their portfolio companies. He is a frequent speaker internationally and in China on a variety of topics related to business in China including innovation and future planning, economic and government policy, consumer trends and retail trends. He holds a BA from Cornell University and an MBA from Columbia University.

WPP

Looking for the hearts and souls of China’s internet users – Sam Flemming

2012-01-18

The purchase of CIC by WPP has put China’s leading analytic firm of its vibrant social-media scene in the limelight. Founder and chairman Sam Flemming explains in AdAge the importance of his work. PepsiCo, Nike, Dell and L’Oreal belong to their customers.Read More →

Sam Flemming’s CIC bought by WPP

2012-01-17

CIC, the leading company in following the word-of-mouth at the internet in China, has been bought by Kantar Media, a WPP group, CIC owner Sam Flemming announces at his website.Read More →

Latest News

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